Ready Set Rocket Acquired by Sia Partners to enhance digital and creative strategy

Transaction Details

Sia Partners, a Paris-headquartered management and technology consultancy, has acquired Ready Set Rocket (RSR), a New York-based full-service digital agency. Envoy acted as the exclusive sellside advisor to Ready Set Rocket throughout the entire transaction. Founded in 2009, RSR provides services in brand and communication strategy, digital strategy, creative, paid media, product design, and data and analytics. The team supported large clients such as BlackRock, Conde Nast, Sweetgreen, and Michael Kors. Sia Partners will roll RSR into SiaXperience, the digital marketing and design business it launched in March 2022. The RSR deal builds on Sia’s July 2022 acquisition of Addison, a New York-based creative agency. “Acquiring Ready Set Rocket consolidates SiaXperience’s position in the U.S. and reaffirms our ambition to have a full-service creative agency,” said Raazi Imam, managing partner of SiaXperience. “This transaction will enable us to multiply synergies and grow our next-gen capabilities, combining strategy and management consulting with creativity and design, data science and AI, life science, and cybersecurity.” The RSR deal will expand Sia’s US operations to over 600 employees in 12 locations – including 150 design and creative professionals. As part of the transaction, Lauren Nutt Bello, CEO of RSR, will join Sia as a partner, while Kitty Tsang, chief strategy officer of RSR, will join as a managing director. “Becoming part of Sia Partners is an incredible opportunity that lets us integrate a global platform and expand our service offerings to better support our clients,” Bello said.

About Sia Partners

Sia Partners is a next-generation management consulting firm. We offer a unique blend of AI and design capabilities, augmenting traditional consulting to deliver superior value to our clients. Counting 3,100 consultants in 20 countries, we expect to achieve around $500 million in turnover for the current fiscal year. With a global footprint and expertise in more than 30 sectors and services, we optimize client projects worldwide. Through our Consulting for Good approach, we strive for next-level impact by developing innovative CSR solutions for our clients, making sustainability a lever for profitable transformation.

About Ready Set Rocket

Ready Set Rocket is an integrated agency driving maximum business impact. Founded in 2009, our growing team spans 12 states in the U.S. and specializes in blending creative, media, and data. We partner with brands across a range of verticals, including food & beverage, fashion, sports, finance, and the arts.