Envoy announces Rallyday Partners’ strategic investment in Simplistic

Transaction Details

Simplistic, LLC (“Simplistic”), an Agentic Commerce Consultancy and premier Shopify Plus Platinum partner, has announced a strategic investment from Rallyday Partners and named Scott Webb as CEO to succeed Co-Founder and current CEO Greg Merrell, who will remain with the firm as an Advisor and member of the Board of Directors. Webb was most recently Chief Commercial Officer of Hero Digital and has been a technologist, Founder, and Entrepreneur in this space for nearly 30 years.

Founded in 2014, Simplistic has built a differentiated position as one of the original adopters of Shopify’s partner program, a member of the Large Accounts Partner alliance, and Shopify Platinum status — the platform’s highest partner tier. Simplistic is also a Klaviyo Platinum Partner.

Shopify President Harley Finkelstein underscored the depth of the relationship: “Simplistic has been with us since the early days of Shopify, and what they’ve built for merchants over the past decade is exactly what a great partnership looks like. We couldn’t be more excited about what’s ahead.”

As both Shopify and Klaviyo continue moving upmarket, brands require deeper support across storefront, retention, and performance. Simplistic operates across all three, combining Shopify development, lifecycle marketing, and conversion rate optimization to support growth beyond the initial build. The company serves hundreds of clients with a team of over 100 professionals across the U.S. and Argentina. Simplistic has worked with thousands of brands over the last decade, powering over $2 billion in GMV on the Shopify platform.

The move comes as brands of all sizes are consolidating vendors and looking for fewer, more capable partners who can operate across the full commerce lifecycle. Simplistic is well positioned to meet that demand — entering this next chapter with more than 30% year-over-year growth, and over 100% net revenue retention. With Rallyday’s investment, Simplistic plans to deepen its reach and expand its platform through targeted acquisitions in data & analytics, performance marketing services and broader enterprise & B2B technology capabilities.

“We started Simplistic to help customers get the most of their commerce tech stack, and I am so proud of this team for continuing to innovate and grow alongside a fast-changing market. We are thrilled to be partnered with Rallyday Partners and Scott Webb who both bring the entrepreneurial spirit that has always been core to who we are,” said Greg Merrell.

Simplistic is the first platform investment in Rallyday Partners Fund III. This investment will support Simplistic’s active acquisition strategy. Following the acquisition of Sidekick Agency in 2025, which expanded Simplistic’s lifecycle marketing capabilities and client base, the company plans to pursue additional opportunities that broaden its service offering and deepen its relevance to enterprise commerce brands.

Co-Founder and President of Simplistic, Andrew Gordon, adds “A critical part of our strategy is strong partnerships with best-in-class platforms like Shopify and Klaviyo. Brands need trusted partners who can help them navigate more complex commerce environments — and that’s where we’re focused.”

As part of its next phase, Simplistic will invest in evolving its Agentic delivery platform, strengthening partnerships with best-in-class technology platforms, and providing brands with the expertise and execution they need to grow in a demanding and ever-changing market. CEO Scott Webb said “We are at an inflection point in digital commerce. AI is reshaping how brands build, optimize, and scale their commerce experiences right now — and the organizations that move with intention will pull ahead. Those that wait will find the gap harder to close. What drew me to Simplistic is that the foundation is already here: the Shopify ecosystem relationships, the technical depth, and the culture of executional excellence. I could not be more energized about what we are going to build together.”

Nancy Phillips, Co-Founder and Managing Partner at Rallyday Partners adds “”We partner with companies that don’t just participate in their industries — they transform them. Simplistic has a fantastic growth trajectory, an outstanding reputation, and the team that is ready for this moment. We could not be more excited to be along for the ride.”

Envoy Capital Advisors served as the exclusive sell-side advisor to Simplistic in the transaction. Houlihan Lokey served as the exclusive buy-side advisor to Rallyday Partners in the transaction.

About Simplistic

Simplistic is an Agentic Commerce Consultancy and Shopify Platinum Partner helping mid-market and enterprise brands design, build, and optimize their digital commerce experiences. As one of only ten partners in Shopify’s Large Accounts program, Simplistic delivers across Shopify development, Klaviyo-powered lifecycle marketing, conversion rate optimization, and AI-enabled managed services. Founded in 2014, Simplistic has a team of over 100 professionals across the United States and Argentina. More information is available at www.simplistic.com.

About Rallyday Partners

Rallyday Partners is a Denver-based private equity firm built by successful entrepreneurs to provide a better way of serving and partnering with emerging companies and their leaders. Rallyday’s purpose is to empower leaders to go even bigger, create the most value for the most amount of people, and share in the experience of a lifetime. Drawing upon its four sources of capital — creative, financial, experiential, and human capital — the firm’s ‘by founders for founders’ strategy provides an alternative to traditional private equity for those that want to go even further, elevate entire industries, and have an experience of a lifetime together. More information regarding Rallyday is available at www.rallydaypartners.com.

Envoy announces the majority recapitalization of Katalyst Networking Group by e4n Group

Transaction Details

e4n today announced its partnership with Katalyst, marking the launch of e4n’s first platform company in the United States and an important first step in building its U.S. managed services and cybersecurity platform.

Katalyst has built a strong business based on trusted client relationships, responsive service, and a committed local team. That foundation remains fully in place. Katalyst will continue to operate under its brand, with the same leadership team and the same client-first approach that customers rely on today.

Luke Johnson will remain CEO of Katalyst and a meaningful shareholder in the business, and will continue to lead Katalyst’s next phase of growth in close partnership with e4n, while preserving the culture, service quality, and local leadership that have made the company successful.

e4n partners with strong managed services and cybersecurity businesses and helps them grow through better execution, practical automation, stronger commercial discipline, and shared capabilities. Its model is simple: preserve customer intimacy and local leadership, while adding the operating tools, capabilities, and support that help strong businesses scale faster and perform better.

Through this partnership, Katalyst will benefit from broader capabilities in areas such as cybersecurity, automation, service quality, sales execution, and selected new solutions, including AI-enabled workflows where they create practical value for clients and strengthen day-to-day operations.

Hervé Tessler, Co-Founder & Chief Executive Officer of e4n, said: “Katalyst is exactly the kind of company we want to build with: under Luke Johnson’s leadership, it has built trusted client relationships, a strong culture of service, and real local leadership. We are very pleased that Luke will continue to lead the business as CEO, and our role is to support that foundation with broader capabilities, stronger execution, and long-term backing, while preserving what already works so well. This partnership is also the first concrete step in building e4n’s U.S. platform.”

Luke Johnson, Chief Executive Officer of Katalyst, said: “We built Katalyst around service, trust, and long-term relationships. We chose e4n as our partner because they understand this business operationally and share our commitment to the client relationships, service culture, and local leadership that made Katalyst successful. This partnership gives us additional backing, broader capabilities, and a strong partner for the next phase of growth, while keeping everything that makes Katalyst, Katalyst.”

This partnership reflects e4n’s broader strategy of building a scaled platform by partnering with highquality local businesses, preserving their market presence and client relationships, and supporting them with stronger operating capabilities, practical technology adoption, disciplined execution, and long-term growth.

Envoy Capital Advisors served as exclusive financial advisor to Katalyst. Venn Law Group served as legal counsel to Katalyst. Raines Feldman Littrell LLP served as legal counsel to e4n. CohnReznick provided financial and tax advisory services to e4n.

About Katalyst

Katalyst is a Digital Operations Partner for mid-market organizations. The company takes accountability for their clients’ Digital Backbone, including hybrid infrastructure, cybersecurity, and cloud environments that they depend on to connect their people, protect their data, and keep their systems running with confidence. Learn more at katalystng.com

About e4n

e4n is an operator-led, AI-powered platform focused on managed services and cybersecurity. The company partners with strong local businesses and helps them grow through better execution, practical automation, stronger commercial discipline, and shared operating capabilities. e4n is engineered for what’s next. Learn more at e4ngroup.com

Envoy announces the acquisition of Advantco International by Argano

Transaction Details

Argano, the world’s first and largest Global Specialist Consultancy exclusively focused on the design and delivery of High-Performance Business Operations with an AI-forward approach to transformation, today announced the acquisition of Advantco International, LLC (“Advantco”), a leader in SAP and Oracle integration solutions, from Montage Partners. The transaction deepens Argano’s enterprise connectivity expertise, enhances its AI-driven transformation capabilities, and expands its Data and Integration practice with proven IP that accelerates digital performance across complex, multi-cloud environments.

The addition of Advantco represents the seventh transaction since the inception of Argano’s transformational growth program announced in April 2025, and the twenty-third since its founding in 2020, demonstrating the company’s continued execution of its strategy to swiftly scale the company. Argano is driving accelerated growth and extending and amplifying its capabilities by bringing together high-quality firms to build the world’s most comprehensive platform for operational transformation.

Founded in 2007, Advantco develops robust, scalable integration solutions that connect SAP and Oracle systems with platforms such as Salesforce, Microsoft Dynamics, Google Cloud, and AWS. Its portfolio of more than 25 pre-built adapters and custom services automate data flow across critical enterprise systems, helping clients modernize their architecture, improve agility, and enable AI readiness. Incorporating Advantco expands Argano’s ability to deliver differentiated integration strategies tailored to complex enterprise environments.

“We are entering 2026 with strong transaction momentum, following a materially impactful year in 2025 where our acquisition program significantly advanced our scale and specialization,” said Chip Register, Group CEO of Argano. “This transaction is a best-in-class example of the power and potential of Argano’s strategic plan to rapidly scale in 2025, as adding Advantco immediately strengthens our Data and Integration practice and reinforces our leadership in artificial intelligence and automation.”

“Joining Argano represents an exciting new chapter for Advantco,” said Nick Persavich, CEO of Advantco. “For nearly two decades, we’ve built integration tools that simplify complexity and accelerate execution. Now, we have the opportunity to scale that impact globally. Together with Argano, we’re empowering clients not only to connect their most critical systems, but to transform how those systems drive performance in an AI-forward, connected enterprise world.”

This transaction closed in December 2025. Kirkland & Ellis served as legal advisor to Argano. Ernst & Young provided financial diligence advisory. Envoy Capital Advisors served as exclusive financial advisor to Advantco.

About Advantco International

Advantco International is a leading provider of integration software and services for SAP and Oracle ecosystems. Its pre-built adapters and AI-enabled tools help enterprises deploy faster and enable intelligent data exchange across platforms. Headquartered in Raleigh, NC, with a development center in Ho Chi Minh City, Vietnam, Advantco partners with global leaders across industries. Learn more at advantco.com.

About Argano

Argano is the first and largest Global Specialist Consultancy exclusively focused on the design and delivery of High-Performance Business Operations with our AI-forward approach to transformation. We pioneer intelligent and connected solutions for our clients’ operational environments across customer engagement and service, revenue management, finance and planning, supply chain, and workforce optimization, driving both efficiency and the agility to innovate product, service, and organizational design at the speed of today’s market. Competitive advantage, cost optimization, customer satisfaction, and sustainable growth are our North Stars and our promise to our clients. Learn more at argano.com.