Electric Mind Receives a Strategic Investment from Motive Partners to Supercharge AI-Led Transformation in Financial Services

Envoy announces the strategic investment by Motive Partners in Electric Mind

Transaction Details

Motive Partners (“Motive”), a private investment firm exclusively focused on financial technology and technology-enabled business services, has made a strategic investment in Electric Mind, a high-growth, AI-led services firm grounded in engineering excellence. The partnership deepens Electric Mind’s AI and data engineering capabilities, accelerates its U.S. expansion, and advances delivery of next-generation solutions for financial institutions—particularly in wealth and alternative investments.

Envoy Capital Advisors acted as the exclusive sell-side advisor to Electric Mind in the transaction.

“It was a pleasure working with and advising Chris and the Electric Mind team on this transaction,” said Alex Floess, Managing Director at Envoy Capital Advisors. “They’ve built an incredible business and are uniquely positioned to capitalize on the AI investment cycle for years to come. We look forward to tracking their success longer-term with Motive Partners.”

Founded with the mission to bridge technology and transformation, Electric Mind combines precision engineering, sector-specific expertise, and a client-first approach to help leading financial institutions modernize legacy systems, automate critical workflows, and build AI-enabled platforms that deliver measurable business impact. Known for pragmatic execution and trusted relationships across tier-one Canadian financial institutions, the firm has earned a reputation for innovation and high-quality AI-driven delivery. “Electric Mind was founded on the belief that technology and engineering should directly enable transformation,” said Chris Ford, CEO of Electric Mind. “Our mission has always been to turn complex challenges into bright, practical solutions—helping institutions modernize, scale, and reimagine how they operate. Motive stands at the forefront of investment in financial technology, and with their operational expertise and innovation capabilities, they are the ideal partner to accelerate our growth and impact across the industry.”

Motive’s investment allows Electric Mind to deepen its AI-led engineering capabilities, expand its U.S. presence, and advance the democratization of alternatives by developing infrastructure that transforms how wealth is delivered. As part of the partnership, leaders from both firms will join the company’s board, with Motive’s Investor–Operator–Innovator (IOI) model bringing additional expertise, operational support, and connectivity to help scale Electric Mind’s impact across financial services.

“At Motive, we see wealth and asset management undergoing rapid change, with the democratization of alternatives at the center of this transformation,” said Rob Heyvaert, Founder & Managing Partner at Motive Partners. “Electric Mind brings visionary leadership, trusted relationships, and world-class engineering talent to accelerate this shift. With Motive’s unique vantage point across wealth and alternatives, together we can form the future of finance.”

“We are thrilled to partner with Chris and the Electric Mind team,” said Chris Williams, Partner, Investments at Motive Partners. “They have built an impressive track record of delivering lasting impact and innovation for some of the world’s most respected financial institutions. We look forward to supporting the team as they scale their capabilities and expand their reach in the years to come.

About Electric Mind

Electric Mind is a business and technology consulting leader in providing innovative, practical solutions driven by engineering excellence. Combining strategy, design, and engineering, Electric Mind transforms complex challenges into opportunities for growth and success. With a focus on diversity and collaboration, the company creates environments where creativity thrives, and bright ideas come to life. For more information about Electric Mind and its services, visit www.electricmind.com.

About Motive Partners

Motive Partners is a private investment firm exclusively focused on financial technology and technology-enabled business services companies, investing from early-stage ventures to growth equity and buyout in North America and Europe. The firm invests across five subsectors: Banking & Payments, Capital Markets, Data & Analytics, Insurance, and Wealth and Asset Management. Motive Partners applies its proven Investor, Operator, Innovator (IOI) model across its portfolio, combining deep financial technology expertise and proven operational rigor to accelerate growth and value creation. With offices in New York, London, and Berlin, the firm provides differentiated insight, connectivity, and capabilities to create long-term value in financial technology companies. More information on Motive Partners can be found at www.motivepartners.com