Managed Services Providers & Cybersecurity

January 22, 2025

Cybersecurity
Digital Transformation
Managed Security Service Provider
Managed Services Providers

Introduction

The global managed services and cybersecurity markets are both experiencing significant growth due to increasing IT complexity and rising cyber threats. Valued at $299 billion in 2023, the managed services market is projected to grow at a 14% CAGR from 2023 to 2030, driven by businesses seeking to improve operational efficiency, reduce complexity, and minimize downtime. Managed services provide critical solutions such as application testing, service catalog creation, expert consultancy, and advanced monitoring tools to ensure high performance and security. Simultaneously, the cybersecurity market is expected to exceed $501 billion by 2030, growing at a 12.3% CAGR from 2023, as organizations face an increasing frequency of cyber-attacks driven by technologies like e-commerce, IoT, and cloud platforms, which introduce new vulnerabilities. With the expansion of mobile devices, social media, and Big Data, the need for adaptive, multi-layered security frameworks has become critical. Organizations are prioritizing dynamic threat detection and automated response solutions to protect their digital assets and maintain operational continuity. As businesses migrate to cloud platforms and move away from traditional infrastructure management, they increasingly rely on managed services to optimize operations and leverage specialized expertise while simultaneously investing in cybersecurity to mitigate risks. This combined demand for both managed services and cybersecurity is fueled by digital transformation, as companies seek to remain competitive, agile, and secure.

Key Trends:

  • SMBs are increasingly adopting managed services, particularly cloud computing, to improve security, scalability, and accessibility while avoiding significant IT investments. This approach supports growth, efficient infrastructure management, and ensures regulatory compliance in a competitive digital landscape.
  • Enterprises are embracing advanced technologies such as IoT, cloud, and AI to enhance productivity, which increases the demand for robust IT operations in network, device, and help desk management. Managed Service Providers (MSPs) play a critical role in securing and effectively managing these IT infrastructures.
  • The global shortage of cybersecurity talent, coupled with the rise in digital threats, has driven greater demand for third-party providers. Organizations are now looking for comprehensive solutions that address both their immediate and long-term security requirements. If the talent gap continues, businesses are likely to rely more heavily on outsourced services, resulting in a shift of security budgets toward third-party providers.
  • Enterprise strategies will be shaped by public-cloud migrations, emphasizing hybrid and multi-cloud architectures. As cloud providers’ cybersecurity tools often fall short, organizations will turn to best-of-breed solutions to enhance security, integration, and agility in complex multi-cloud environments.

Strategic Market Assessment

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    Cloud and Data Analytics Market Overview

    January 22, 2025

    Cloud Services
    Data Analytics
    Digital Transformation

    Introduction

    The demand for cloud services from AWS, Azure, and Google Cloud Platform is rising as enterprises seek scalable, secure infrastructure. Valued at $602B in 2023, the global cloud computing market is expected to grow at a 21% CAGR through 2030, driven by the need for operational efficiency in sectors like finance, healthcare, and retail. Emerging technologies further boost cloud adoption for advanced data processing and real-time analytics. The data analytics market, projected to surpass $303B by 2030 with a 28% CAGR, is propelled by AI, machine learning, and cloud-based platforms like Snowflake and Databricks. These tools enable data-driven decision-making, enhancing competitive advantage and operational efficiency. As data volumes grow, businesses emphasize data governance, security, and compliance. The rise of low-code analytics platforms also broadens access to data-driven strategies. By 2025, AI and machine learning will support real-time decision-making, with hybrid and multi-cloud strategies offering greater flexibility. Stricter data privacy regulations will increase focus on governance, and automation within analytics will streamline workflows. Envoy observes that cloud services and data analytics consistently rank as one of the top M&A priorities for strategic buyers and investors, with strong interest across AWS, Azure, GCP, Databricks, and Snowflake.

    Key Trends

    • Hybrid and multi-cloud strategies are increasingly popular for their flexibility, scalability, and security. Over 90% of companies use cloud environments, and 97% of IT leaders plan to adopt multi-cloud strategies in the next year, aiming for adaptable, resilient IT infrastructures to meet evolving business and technology demands.
    • Edge computing is essential for real-time data processing and low latency, complementing cloud computing by enabling immediate, on-site processing with seamless data flow to the cloud. This approach addresses the rising need for faster, efficient data handling at the network’s edge.
    • Focus on Data Governance: The focus on data governance is growing, as data remains essential to business operations, analytics, machine learning, and AI. According to Dataversity around 60% of corporate leaders now emphasize data governance, placing it significantly above AI initiatives for data and security experts.
    • As data volume and diversity continue to expand, privacy and security have become critical priorities, driving the demand for innovative solutions to protect sensitive information from breaches, unauthorized access, and misuse.

    Strategic Market Assessment

    About Strategic Market Assessment

    “Envoy’s Strategic Market Assessment deliverables aim to provide strategic benchmarking, financial analysis, equity value creation, capital market assessment, and analysis of new growth opportunities

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